British American Tobacco Benelux - We are BAT

BAT Headquarters

We are BAT

We've been around a long time - since 1902 in fact - and have evolved into one of the world's leading consumer goods companies. We are proud of our history and excited about our transformation journey to build A Better Tomorrow™ by reducing the health impact of our business.


We are a leading FTSE company with truly international credentials. Spread across six continents, our regions are the United States of America; Americas & Europe (AME) and J and Asia Pacific, Middle East & Africa (APMEA).

There are more than 50,000 BAT people worldwide. Although we have had to adapt how and where we work from since the start of 2020, many of us are based in offices, factories, tech hubs and R&D centres, but lots of us also spend our time out on the road, helping and advising tobacco farmers, and the retailers who sell our products; both valued partners who have always played a major part in our success.

Our heritage - and the foundation of our success - is in cigarettes. However, we recognise the world is changing. We now have a clear purpose to build A Better Tomorrow~ by reducing the health impact of our business.

We continue to accelerate our transformation journey to create A Better Tomorrow™ for all our stakeholders.

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