British American Tobacco Benelux - Responsible marketing

They guide the decisions we make and how we are judged by others. In our mission to create ‘A Better Tomorrow’, our International Marketing Principles (IMP) ensure we will all continue to market our products, responsibly and sustainably, to successfully grow our global brands.

Youth should never smoke or use products containing tobacco or nicotine. We are committed to applying our International Marketing Principles to all our products and upholding the same high standards in every market we operate, even when they are stricter than applicable local laws.

In case you would like to learn more about our IMP’s, please visit our Global website: Policies, principles and standards

We will be guided by 10 key themes :

1. A Better Tomorrow : Our purpose and commitment to our diverse stakeholders,
2. Consumer Choice : Clear belief in offering a portfolio of consumer choice,
3. Adult only : That our business is aimed at and marketed to adults only,
4. Always Responsible : Unwavering commitment to responsibility in all that we do,
5. Science Assured : Underpinning our business and product portfolio with world class science,
6. Completely Transparent : Completely transparent in the way in which we conduct our business,
7. Sustainable Future : Our ambition and aim is to build a sustainable business for ‘generations to come’,
8. Effective Partnerships : The challenges of our business cannot be solved alone, we will reach out for partners,
9. Diverse : A truly global business with a commitment to diversity in all senses,
10. Through New Adult Generations : Consumer responsive, meeting unmet and evolving consumer needs.