British American Tobacco Benelux - Our journey so far

Our journey so far

BAT was founded in 1902 and was first listed on the London Stock Exchange in 1912. A constituent of the FTSE 100 since its creation in 1984, we have evolved, becoming the only truly global company in our sector.

Today, that evolution continues. We know combustible products pose serious health risks.

The only way to avoid those risks is to not start - or to quit - smoking. That's why we are changing: creating new products, backed by science, that provide adult smokers with less risky alternatives*†.

Portfolio transformation

We will build A Better Tomorrow™ through a multi -category portfolio of non-combustible products, tailored to meet the preferences of adult consumers. We are moving our revenue streams - becoming a business that defines itself, not by the product it sells, but by the consumer needs that it meets. We are creating the brands of the future - brands with purpose.

Our focus on scientifically-substantiated, reduced-risk*† tobacco and nicotine products continues - and we will not stop there.

We are expanding our portfolio 'beyond nicotine'. That means delivering products that stimulate the senses of adult consumers, while enhancing satisfaction, enjoyment and wellbeing.

By driving value from our combustibles business - and simplifying our organisation - we will accelerate this ambitious transformation.