Truly inclusive
We embrace diversity and celebrate our differences
We are curious and safeguard the right to say what you think
We debate constructively yet progress together
British American Tobacco Benelux - Our values
Six ‘values’ shape an organisation that is committed to its purpose, exciting to work at and high performing.
We are committed to creating A Better Tomorrow™ , transforming our business and Building a Smokeless World. We recognise that it is our people who will deliver our strategy. Six ‘values’, built on the strong foundations of our corporate culture, underpin how we will drive progress.
Developed with significant input from our employees, our values are the thread that must run through everything we do and how we do it - with a clear connection to our strategy and purpose. These six ‘values’ are embedded across the business as we strive to empower our people and foster an exciting, rewarding workplace, emphasising inclusivity and collaboration to deliver sustainable growth.
Our Six Values:
- Truly inclusive
- Do the right thing
- Love our consumer
- Passion to win
- Empowered through trust
- Stronger together
We are BAT. Our values
Do the right thing
We act with integrity to achieve results
We care about our impact on society and our planet
We are thoughtful in our decision making
Love our consumer
We understand the consumer better than anyone
We are obsessed with innovation and our brands
We have the courage to test, fail fast, and learn to improve
Passion to win
We equally value "How" and "What", and go the extra mile for success
We prioritise effectively and act like owners of the business
We own our purpose with determination and resilience
Empowered through trust
We start with trust and believe in each other
We ensure decisions are made at the right level
We understand that empowerment comes with accountability
Stronger together
We pull together as one team, through good and bad
We collaborate beyond borders and functions
We help each other grow and succeed